TY  - BOOK
AU  - Groucutt, Jonathan
AU  - Forsyth, Patrick
AU  - Leadley, Peter
TI  - Marketing: essential principles, new realities
SN  - 8175542861
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing - Management; Selling
ER  -