Sutherland, Jonathan <br/><br/>
Key concepts in marketing 
Jonathan Sutherland and Diane Canwell. 
 - New York  Palgrave Macmillan  2004 
 - ix, 310p.; 22cm. 
<br/><br/><label>ISBN: </label>140391527X. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management; Marketing management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / S95K