TY  - BOOK
AU  - Sutherland, Jonathan
AU  - Canwell, Diane
TI  - Key concepts in marketing
SN  - 140391527X.
U1  - 658.8 
PY  - 2004///
CY  - New York
PB  - Palgrave Macmillan
KW  - Management; Marketing management
ER  -