Gupta, Soma Sen <br/><br/>
Consumer behaviour  dynamics of building brand equity 
Soma Sen Gupta. 
 - New Delhi  New Century Publications  2005 
 - viii, 297p.: ill.; 22 cm. 
<br/><br/> Bibliography p. 281-92. 
<br/><br/><label>ISBN: </label>8177080946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer complaints Marketing research  Human behavior. 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / G96C