TY  - BOOK
AU  - Ambler, Tim
AU  - Marketing
TI  - The Financial Times guide to marketing: from advertising to zen
SN  - 8178081431
U1  - 658.82 
PY  - 1996///
CY  - Delhi
PB  - Addition Wesley Longman
KW  - Marketing management; Sales promotion; Advertising
KW  - Marketing
ER  -