TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing management: planning, implementation and control, global perspective Indian context
SN  - 033393719-8.
U1  - 658.8 
PY  - 2002///
CY  - Delhi
PB  - Macmillan
KW  - Marketing; Selling
ER  -