TY  - BOOK
AU  - Berry, Michael J.A.
AU  - Linoff, Gordon S.
TI  - Data mining techniques: for marketing, sales, and customer relationship management
SN  - 8126505176
U1  - 005.74 
PY  - 2004///
CY  - New Delhi
PB  - Wiley Dreamtech
KW  - Data Mining applications
KW  - Data Warehousing
ER  -