TY  - BOOK
AU  - Jethwaney, Jaishri
AU  - Jain, Shruti
TI  - Advertising management
SN  - 195678435
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Oxford University Press
KW  - Business
KW  - Industrial publicity
KW  - Communication in marketing
ER  -