TY  - BOOK
AU  - Kazmi, S.H.H.
AU  - Batra, Satish K.
TI  - Advertising and sales promotion
SN  - 8174463941
U1  - 659.157 
PY  - 2006///
CY  - New Delhi
PB  - Excel Books
KW  - Sales management; Propaganda; Business promotion
ER  -