Ramaswamy, V.S. <br/><br/>
Marketing management  planning, implementation and control, global perspective Indian context 
V.S. Ramaswamy, S. Namakumar. 
 - 3rd. ed.. 
 - Delhi  Macmillan India  2002 
 - xxxv, 748p.: ill.; 28 cm. 
<br/><br/><label>ISBN: </label>333937198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management Marketing - India - Case studies. - Management. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / R17M