Kotler, Philip <br/><br/>
B2B brand management 
Philip Kotler, Waldemar Pfoertsch. 
 - Berlin  Springer  2006 
 - xvi, 357p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>3540253602 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business names; Product names.
<br/><br/><label>Dewey Class. No.: </label>658.827  / K95B