Ward, Keith <br/><br/>
Marketing finance  turning marketing strategies into shareholder value 
Keith Ward. 
 - Amsterdam  Elsevier  2004 
 - xii, 349p.; 24cm. 
<br/><br/><label>ISBN: </label>750657707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial management; Capital management.
<br/><br/><label>Dewey Class. No.: </label>658.151  / W19M