Zineldin, Mosad <br/><br/>
TRM  total relationship management 
Mosad Zineldin. 
 - New Delhi  Overseas Press  2006 
 - 296p.; 22cm. 
<br/><br/><label>ISBN: </label>8188689252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising; Industrial publicity; Public relations and polities.
<br/><br/><label>Dewey Class. No.: </label>659.2  / Z07T