Arun Kumar <br/><br/>
Marketing management 
Arun Kumar, N. Meenakshi. 
 - New Delhi  Vikas Publishing  2007 
 - xxiii, 864p.; 28cm. 
<br/><br/><label>ISBN: </label>8125920625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management; Sales management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / A79M