Sharma, Kavita <br/><br/>
Impact of consumer involvement on consumer behaviour  a case study of India 
Kavita Sharma. 
 - Delhi  New Century Publications  2000 
 - viii, 189p.; 22cm. 
<br/><br/><label>ISBN: </label>8177080016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research; Human behaviour; Consumer complaints.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / S34I