Sharma, R.D. <br/><br/>
Marketing effectiveness in consumer banking 
by R.D. Sharma. 
 - Delhi  Wisdom Publications  2005 
 - 166p.: tables.; 25 cm. 
<br/><br/> Bibliography p. 164-66. 
<br/><br/><label>ISBN: </label>8189547097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour Motivation. 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / S34M