TY  - BOOK
AU  - Sharma, R.D.
TI  - Marketing effectiveness in consumer banking
SN  - 8189547097
U1  - 658.8342 
PY  - 2005///
CY  - Delhi
PB  - Wisdom Publications
KW  - Consumer behaviour
KW  - Motivation
N1  - Bibliography p. 164-66
ER  -