TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ikka A.
TI  - International marketing
SN  - 9788131501610
U1  - 658.848 
PY  - 2007///
CY  - Australia
PB  - Cengage Learning India
KW  - Marketing
KW  - Export marketing
KW  - International trade
KW  - Commercial products - Modification for export
ER  -