TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
TI  - Advertising and integrated brand promotion
SN  - 8131501582
U1  - 689.1 
PY  - 2006///
CY  - Australia
PB  - Thomson
KW  - Industrial publicity
KW  - Propaganda
KW  - Publicity
ER  -