Marketing management  a relationship marketing perspective 
Cranfield School of Management. 
 - Houndmills  Macmillan  2001 
 - xviii,295p.: ill.; 24 cm. 
<br/><br/><label>ISBN: </label>333994434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Customer relations.  Cranfield School of Management 
<br/><br/><label>Dewey Class. No.: </label>658.812  / M35M