Lee, Monle <br/><br/>
Principles of advertising  a global perspective 
Monle Lee, Carla Johnson. 
 - 2nd. ed.. 
 - New Delhi  Viva Books  2007 
 - xxi,427p.: ill.; 22cm. 
<br/><br/><label>ISBN: </label>8130904748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity Industrial propaganda  Product demonstration. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / L41P