Smith, P.R. <br/><br/>
Marketing communications  an integrated approach 
P.R. Smith and Jonathan Taylor. 
 - 3rd ed.. 
 - New Delhi  Kogan Page.  [n.d.] 
 - xvi,640p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>8175542330 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in business Marketing. 
<br/><br/><label>Dewey Class. No.: </label>658.45  / S56M