Customer relationship management in Indian banking industry 
edited by R.K. Uppal. 
 - New Delhi  New Century Publications  2008 
 - xii,239p.: tables; 22cm. 
<br/><br/><label>ISBN: </label>9788177081527 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations Marketing management. 
<br/><br/><label>Dewey Class. No.: </label>658.812  / C94C