TY  - BOOK
AU  - Pradeep Kashyap
AU  - Raut, Siddhartha
TI  - The Rural marketing book
SN  - 9788177225587
U1  - 658.8391734 
PY  - 2008///
CY  - New Delhi
PB  - Biztantra
KW  - Marketing
KW  - Rural consumers
ER  -