Sirgy, M. Joseph <br/><br/>
Integrated marketing communications 
M. Joseph Sirgy. 
 - New Delhi  Cengage Learning India  2001 
 - 362p.: ill; 24cm. 
<br/><br/><label>ISBN: </label>139788131506547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in business.
<br/><br/><label>Dewey Class. No.: </label>658.45  / S47I