TY  - BOOK
AU  - Ryan, Damian
TI  - Understanding digital marketing: marketing strategies for engaging the digital generation
SN  - 9780749478438
U1  - 658.872 
PY  - 2017///
CY  - New Delhi
PB  - Kogan Page
KW  - Internet marketing
KW  - Social media
KW  - Strategic planning
ER  -