Barry, Leventhal <br/><br/>
Predictive analysis for marketers  using data mining for business advantage 
Barry Leventhal. 
 - New Delhi  Kogan Page  2018 
 - xvii, 251p.: ill.; 23cm. 
<br/><br/><label>ISBN: </label>9780749479930 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Consumer behavior  Data mining. 
<br/><br/><label>Dewey Class. No.: </label>658.83  / L53P