TY  - BOOK
AU  - Barry, Leventhal
TI  - Predictive analysis for marketers: using data mining for business advantage
SN  - 9780749479930
U1  - 658.83 
PY  - 2018///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing research
KW  - Consumer behavior
KW  - Data mining
ER  -