Hattangadi, Vivek <br/><br/>
What the pharma CEO wants from the brand manager  overcome the though challenges in pharma branding 
Vivek Hattangadi. 
 - 3rd ed. 
 - Ahmedabad  The Enabler  2016 
 - 159p.; 24cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical services - Marketing Pharmaceutical industry. 
<br/><br/><label>Dewey Class. No.: </label>615.10688  / H41W