TY  - BOOK
AU  - Hattangadi, Vivek
TI  - What the pharma CEO wants from the brand manager: overcome the though challenges in pharma branding
U1  - 615.10688 
PY  - 2016///
CY  - Ahmedabad
PB  - The Enabler
KW  - Pharmaceutical services - Marketing
KW  - Pharmaceutical industry
ER  -