TY  - BOOK
AU  - Hattangadi, Vivek
TI  - How to get doctors addicted to your brand: 13 unshakable laws of pharma branding
U1  - 658.827 
PY  - 2019///
CY  - Ahmedabad
PB  - The Enablers
KW  - Drugs - Marketing
KW  - Pharmaceutical industry - Mathematical models
KW  - Brand name products - Marketing
ER  -