Schiffman, Leon G. <br/><br/>
Consumer behavior 
Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar. 
 - 12th ed. 
 - New Delhi  Pearson Education  2019 
 - xxix, 670p.: ill.;col.; 26cm. 
<br/><br/><label>ISBN: </label>9789353069834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Human behaviour Marketing research. 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / S20C