TY  - BOOK
AU  - Young, Antony
TI  - Brand media strategy: integrated communications planning in the digital era
SN  - 9781137279569
U1  - 658.827 
PY  - 2014///
CY  - New York
PB  - Palgrave Macmillan
KW  - Branding  (Marketing)
KW  - Internet marketing
KW  - Social media
ER  -