Rao, K. Venugopal <br/><br/>
Product and brand management  text and cases 
K. Venugopal Rao. 
 - New Delhi  Himalaya publishing house  2017 
 - 458p.; 24cm. 
<br/><br/><label>ISBN: </label>9789350241714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products - Management New products - Marketing  Branding  (Marketing)  Advertising - Brand name products. 
<br/><br/><label>Dewey Class. No.: </label>658.575  / R19P