TY  - BOOK
AU  - AAker, David A.
AU  - Day, George S.
AU  - Kurmar, V.
AU  - Leone, Robert. P.
TI  - Marketing research
SN  - 9788126577125
U1  - 658.83 
PY  - 2019///
CY  - New Delhi
PB  - Wiley India
KW  - Marketing Research
ER  -