TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Ramesh Kumar
AU  - Wisenblit, Joe
TI  - Consumer behaviour
SN  - 9789353069834
U1  - 658.8342 
PY  - 2021///
CY  - Noida
PB  - Pearson India Education Services
KW  - Motivation research  (Marketing)
KW  - Marketing
KW  - Consumer behavior
ER  -