TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9789332557185. .- 9789332587106.
U1  - 658.8 
PY  - 2021///
CY  - Noida
PB  - Pearson India Education Services
KW  - Marketing - Management - Case studies
ER  -