TY  - BOOK
AU  - Jacob, Issac C.
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ami M.G.
AU  - Swaminathan, Vanitha
TI  - Strategic brand management: building, measuring and managing brand equity
SN  - 9789353946135
U1  - 658.827 
PY  - 2020///
CY  - Noida
PB  - Pearson India Education Services
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Product management
ER  -