Jauhari, Vinnie <br/><br/>
Services marketing  text and cases 
Vinnie Jauhari and Kirti Dutta. 
 - 2nd ed.. 
 - New Delhi  Oxford University Press  2020 
 - xx, 578p.; 24cm. 
<br/><br/><label>ISBN: </label>9780199456161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing Service industries - Management. 
<br/><br/><label>Dewey Class. No.: </label>658.802  / J35S