TY  - BOOK
AU  - Sethna, Zubin
AU  - Blythe, Jim
TI  - Consumer behaviour
SN  - 9789353885366
U1  - 658.8342 
PY  - 2021///
CY  - New Delhi
PB  - Sage
KW  - Motivation research  (Marketing)
KW  - Marketing
KW  - Consumer behavior
ER  -