Wirtz, Jochen <br/><br/>
Service marketing  people, tehcnolgy, strategy 
Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee. 
 - 8th ed.. 
 - Noida  Pearson India Education Services  2018 
 - xxii, 817p.; 28cm. 
<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing Customer services. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / W63S