TY  - BOOK
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
AU  - Lovelock, Christopher
TI  - Service marketing: people, tehcnolgy, strategy
SN  - 9789332587687
U1  - 658.8 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services
KW  - Service industries - Marketing
KW  - Customer services
ER  -