TY  - BOOK
AU  - Capon, Noel
AU  - Singh, Siddharth Shekhar
TI  - Managing marketing= The Marketing toolkit: an applied approach
SN  - 9788126548514
U1  - 658.8 
PY  - 2014///
CY  - New Delhi
PB  - Wiley India
KW  - Marketing
ER  -