Ramaswamy, V.S. Marketing management Indian context, global perspective by V.S. Ramaswamy and S. Namakumari. - 6th ed.. - New Delhi SAGE Publications India 2021 - xlvii, 798p.: ill.;col.; 27.5cm. ISBN: 9789352807383 Subjects--Topical Terms: Marketing - Management - India. Dewey Class. No.: 658.8 / R17M