TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan
TI  - Marketing research: An applied orientation
SN  - 9789353433291
U1  - 658.83 
PY  - 2019///
CY  - Noida
PB  - Pearson India Education Services
KW  - Marketing research
KW  - Marketing research - Methodology
ER  -