Ramaswamy, V.S. <br/><br/>
Marketing Management  Indian context, global perspective 
V.S. Ramaswamy, and S. Namakumari. 
 - 6th ed.. 
 - New Delhi  Sage Publications  2021 
 - xlvii, 798p.: ill.; 28cm. 
<br/><br/><label>ISBN: </label>9789352807383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / R17M