TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - Namakumari, S.
TI  - Marketing Management: Indian context, global perspective
SN  - 9789352807383
U1  - 658.8 
PY  - 2021///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing - Management
ER  -