Stroud, Dick <br/><br/>
The fifty-plus market  why the future is age neutral when it comes to marketing and brand strategies 
 50 Plus market 
Dick Stroud. 
 - London  Kogan Page  2006 
 - xvi, 314p.: ill.; 23cm. 
<br/><br/><label>ISBN: </label>749447788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Middle aged consumers - Attitudes  Older consumers - Attitudes. 
<br/><br/><label>Dewey Class. No.: </label>658.800844  / S90F