TY  - BOOK
AU  - Stroud, Dick
TI  - The fifty-plus market: why the future is age neutral when it comes to marketing and brand strategies
SN  - 749447788
U1  - 658.800844 
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Middle aged consumers - Attitudes
KW  - Older consumers - Attitudes
ER  -