Pringle, Hamish <br/><br/>
Brand immortality  how brands can live long and prosper 
Hamish Pringle, Peter Field. 
 - London  Kogan Page  2009 
 - xi, 320p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>9780749457013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management Branding (Marketing)  Brand name products. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / P83B